2024 report about Instagram
2024 top Instagram report continues to astound with its relentless innovation. Amidst a global struggle for economic resilience, it is particularly invigorating to witness Instagram’s swift evolution in introducing new features and functionalities designed to address key business challenges and empower users to champion their preferred brands. Now, more than ever, staying abreast of Instagram’s latest developments is no small feat, as the platform rolls out new features with remarkable frequency, sometimes as often as weekly.
New Features in August 2024
Instagram has augmented the permissible quantity of photos, videos, or mixed media in carousel posts, now allowing up to 20 distinct items per post. This enhancement is a highly anticipated boon for creators on the platform, liberating them from the previous necessity of selecting only a limited subset of content. Additionally, this update has been extended to users in Europe, broadening its impact.
- Some insights
Moreover, Instagram has introduced a significant enhancement in its messaging capabilities. According to insights from Radu Oncescu, a noted leaker of Instagram and Threads information (as previously highlighted by @mattnavarra), users will now have the capacity to initiate private conversations with accounts mentioned within stories.
This update represents a substantial shift in the platform’s communication dynamics. Instagram’s ‘Highlights’ are set to receive a dedicated tab, as revealed by the well-known tech leaker Alessandro Paluzzi. This new placement situates the ‘Highlights’ feature prominently within the profile grid. The anticipated introduction of this change is expected to liberate significant user interface space on the main profile page, as the ‘Highlights’ icons will be relocated from the primary display strip.
In another substantial update, Instagram is rolling out a new metric, termed ‘Views,’ applicable to all types of posts. As disclosed by Adam Mosseri in a recent vlog and further detailed in an official carousel post on the Instagram for Business account, this metric represents a major enhancement to the ‘Insights’ section of the app. The metric, ‘Views,’ will now serve as the primary performance indicator across all content formats on the platform. Notably, the existing metric for Reel plays will be rebranded as Reel views, while the same ‘Views’ metric will be uniformly applied to Photos, Carousels, and Stories.
2024 top Instagram report is also poised to introduce groundbreaking AI tools designed for both creators and regular users. Announced by Mosseri in an Instagram reel, the platform is preparing to launch its new AI functionalities within the United States. The first of these features, dubbed ‘Creator AI,’ is targeted at established creators seeking innovative ways to engage with their audience without the need for direct involvement. As illustrated in a provided screenshot, creators will have the ability to customize their own AI persona, which will interact with fans based on the creator’s content and preferences.
In a parallel development, Meta is significantly enhancing its AI chatbot, extending its availability to seven additional regions: Argentina, Chile, Colombia, Ecuador, Mexico, Peru, and Cameroon. Users in these regions can now interact with the chatbot in seven newly supported languages: French, German, Hindi, Hindi-Romanized Script, Italian, Portuguese, and Spanish. Moreover, Meta is introducing advanced AI tools, including the option to select different AI models tailored to specific tasks.
Among these new features is ‘Imagine me,’ which allows users to visualize themselves in fantastical scenarios. Additionally, users will have the capability to effortlessly add, remove, or edit objects within images while maintaining the integrity of the background. The ‘Edit with AI’ button is also being introduced for already generated images, streamlining the editing process.
New Instagram Features – July 2024
Enhanced Reel Editing Capabilities
2024 top Instagram report has further refined the reel editing experience by allowing users to incorporate up to 20 distinct audio tracks into their reel videos. This enhancement is crafted to empower original creators in their pursuit of producing the highest caliber content. Recognizing the desire among users to integrate various elements such as text, stickers, and clips into their reel videos, the ability to layer multiple audio tracks onto these components emerges as a logical and highly welcome addition. These unique audio mixes can subsequently be saved and repurposed by the broader community.
- Introduction of Notes for Posts and Reels
Adam Mosseri, Instagram’s chief, has introduced a new feature enabling users to add ‘Notes’—the platform’s latest tool for boosting engagement—to both posts and Reels. In light of the significant success of ‘Notes,’ particularly among younger audiences, Meta is actively working to expand the functionality of this feature across its suite of apps. To utilize this new feature, users simply need to tap the paper plane icon and select ‘Add note,’ with the additional option to choose the specific audience for their note.
- Testing of Product Overlay Ads in Reels
In an effort to further capitalize on the growing popularity of Reels, Meta is testing a new advertising approach that allows for the incorporation of ads as overlays within Reels. Currently in a limited testing phase, this feature is available to a select group of advertisers. Meta has indicated that these ads may eventually appear either as banners on Reels or as short video snippets interspersed between them.
- Expansion of Broadcast Channels to Larger Pages
2024 top Instagram report has expanded its ‘Broadcast Channels’ feature, a powerful tool for brands and influencers to engage with their followers across Meta’s platforms. Previously reserved for select users, this feature now extends to pages with over 10,000 followers. By enhancing these channels with new capabilities, Meta aims to provide brands, creators, and companies with the means to deliver timely updates about their latest initiatives, products, and services—all at no cost. Considering that most modern consumers are frequent users of social media, this expansion ensures that they will likely receive the information they seek through these channels.
- AI-Personas for Influencers
Meta is nearing the completion of its development of custom AI chatbots modeled after famous personalities and influencers, as part of the initial rollout of the “Meta AI Studio” platform. This platform allows creators to develop AI chatbots that will interact with their fans on their behalf. For instance, a chatbot based on Don Allen Stevenson III can respond to fan inquiries in a style reflective of the original creator.
It is important to note that users will be informed that they are conversing with an AI representation of their favorite creator. The process of creating this AI persona will be relatively straightforward, with Meta guiding creators through a series of prompts designed to capture their unique interaction style.
New Instagram Features – June 2024
Enhanced Functionality for Carousel Posts
Instagram is set to upgrade carousel posts with new functionality, as reported by some creators. Users will soon be able to add text overlays directly onto individual images within a carousel. This new option is expected to be particularly beneficial for users who frequently post tutorials, allowing explanations to be placed directly on the images rather than solely in the caption below. Additionally, users will have the ability to adjust the format of images within their carousel sets, opting either to retain the full-size image or to crop it into portrait or square formats.
- Clarification on the Role of Hashtags in Content Visibility
In a recent interview with prominent influencers, Adam Mosseri, Instagram’s head, clarified the impact of hashtags on content visibility. According to 2024 top instagram report, He confirmed that hashtags do not necessarily increase the reach of content on Instagram. This confirmation came after @mkbhd shared a screenshot of Mosseri previously stating that hashtags do not enhance visibility. However, Mosseri emphasized that hashtags remain useful for helping users interested in specific topics discover relevant content.
- Enhanced Safety Features for Teen Users
Adam Mosseri has announced the introduction of a new feature aimed at enhancing safety for teen users on Instagram. While current tools already allow users to limit interactions—such as comments, DMs, tags, and mentions—to long-time followers or accounts they follow, this new feature introduces an additional option: limiting interactions to only those within the user’s ‘Close Friends’ list. This feature is particularly designed to assist teens who may be experiencing bullying or who have recently moved to a new environment and wish to initially limit their interactions.
- Instagram’s Approach to Handling Negative Comments
Mosseri also provided insights into Instagram’s approach to managing harassing and bullying comments on creators’ posts. He advised creators to wait approximately an hour before checking their comments, as Instagram requires time to filter out and suppress negative comments, pushing them to the bottom of the post or removing them entirely. Additionally, Mosseri recommended that users employ the ‘Hidden Words’ and ‘Restrict’ features to further safeguard themselves against online harassment.
New Instagram Features May 2024
Original Instagram content will be rewarded over reposted content
Instagram and Threads chief, Adam Mosseri has recently announced further changes that will incentivize the creation and distribution of original content on Instagram:
Namely, in an effort to reach original creators and drive the creation of such content, Instagram is undertaking the following actions:
- Reposted content in recommendations will be replaced with the original;
- Reposted content will be labeled with a visible link to the original post;
- Content aggregators that continuously share original and unedited (not enhanced) content will be removed from ‘Recommendations’
As you can see, aggregator accounts will have to change how they approach the creation and distribution of content.
Now, they will have to start making other people’s content their own by adding their own spin to the content, editing it sufficiently, or using collaborations with the original creator.
2024 top Instagram report, Features April
- Chatbot version of the Instagram influencers
As per a recent article by The New York Times, Meta will be expanding its AI functionality by allowing its most popular influencers to create AI bots of themselves, which will be answering the public’s queries. Also known as “Creator A.I.”, this advanced chatbot is supposed to help influencers establish closer relationships with their followers even when they cannot respond themselves.
The goal of this initiative is to ultimately help creators with large followings to interact with everyone without the added strain of manually responding to their messages. As for training the bot, Meta will be using the DMs, comments, and Reels and Stories audio of these influencers to get the voice and the style just right.
- Meta AI is live
In an effort to challenge the big players in the AI space, Meta has invested heavily in AI generative tech to develop an advanced AI chatbot and added Meta AI to the search box in all its popular apps, including Facebook, Instagram, Whatsapp, and Messenger.
- Notify sticker in Instagram stories
Now you can add a Notify sticker on your Instagram stories, so your most loyal followers can sign up and get direct notifications every time you publish new content. When tapping the notify sticker, a few options will appear that the fans can choose from, such as Posts, Reels, Live, and Stories. This way Instagram will make sure all your fans receive the latest updates on time.